Veganologie, the first accessories brand founded by women based in Dubai and using 100% vegan and recycled materials is launched in Dubai


DUBAI, United Arab Emirates – Veganologie, the first sustainable accessories brand founded by women and based in Dubai that uses 100% vegan, recycled or sustainable materials, will launch its direct-to-consumer website on November 21, 2021. The brand has received important global recycling standards. (GRS) and People for the Ethical Treatment of Animals (PETA), affirming the brand’s positioning cruelty-free and genuinely sustainable.

Founder and CEO of Veganology – and Dubai resident – Angana Maheshwari, 27, has long been uncomfortable with the idea of ​​fast fashion and the amount of waste it creates, both large amounts of “disposable” mode ending up in landfills with environmental problems created by the leather industry. Unable to find an attractive, well-made, practical and reasonably priced durable bag, she began researching the vegan handbag market during the pandemic lockdown. She discovered a huge opportunity for durable and well-made handbags. Having no manufacturing experience, the born entrepreneur decided to go head first into producing purses, wallets and credit card cases from fully recycled vegan materials. Even the material, when used, is durable as it is made from a fully recyclable zinc alloy. Angana chose the name “Veganology” so her company would instantly telegraph to consumers that the products were not made from genuine leather.

Launched immediately to a global audience, the goal of Veganology is to help people live sustainable and convenient lives through fashion. To this end, the bags are made entirely from recycled material, be it the vegan leather or the faux suede linings. For example, Veganology shoulder bags are made of 11 plastic bottles, wallets are made of 4 plastic bottles, and card holders are made of 2 plastic bottles. Even the dust bags are durable, each made from 10 recycled plastic bottles. In addition, all of the company’s packaging is 100% recycled and is also fully recyclable.

“I believe in goal-driven fashion,” said Ms. Maheshwari, a graduate of New York University in New York and the London School of Economics. “We want Veganology to make our customers proud of their decision to purchase any of our bags or accessories, knowing that they will look chic while making a difference in the world.”

Ms. Maheshwari recruited Sara Basar, 28, as Executive Director and Designer of Veganology. Ms. Basar, also resident of Dubai, graduated from IUAV University in Venice (Italy). Before joining Veganologie, she developed a broad portfolio of experiences through positions in design houses around the world, particularly in Italy, Turkey and, in the United Arab Emirates, in the studio of Rami Al Ali. to Dubai.

The entire collection is priced between $ 50 USD and $ 175 and will be available to consumers with free worldwide shipping exclusively through


Contact: [email protected]

© Press release 2021

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