TikTok Users Are Loving This Best-Selling Tote Bag Organizer

Large tote bags are nice to have for work and travel thanks to their roomy interiors, but the downside is that they’re easy to clutter, making it hard to find what you’re looking for.

If you’ve never heard of a tote bag insert, listen up because it might make you love your tote even more. The Ztujo Purse Organizer Insert is on sale at Amazon starting at $12 for the medium size that fits perfectly inside the popular Marc Jacobs tote you’ve probably seen all over TikTok. Plus, it’s the top seller in the women’s handbag organizer category, so buyers are clearly big fans.

Two TikTok videos with more than 11,000 likes each feature the tote insert containing much more than you expected. Designer @fifiimarie was able to easily organize everyday essentials including a full size wallet, camera, sunglasses case, lotion and more. Another user, @planninghappiness, used the insert in her bag for work supplies like a planner, wallet, pens, and even a water bottle.

Not only does it make your bag more attractive and put together, it makes it much more functional and for $12 you really can’t go wrong.


Buy it! Ztujo Purse Organizer Insert in beige, $11.46-$20.79 (orig. $15.88-$28.88); amazon.com

This tote bag insert is loved by thousands of TikTokers and also backed by over 16,700 five-star ratings from Amazon buyers. One reviewer called it the “best purchase I’ve ever made” and added, “I can see everything clearly and have so many pockets for different things.” Another buyer wrote that it was life changing and made traveling easier.

It comes in six sizes to accommodate a variety of bags, whether you’re looking to add it to a tote or crossbody bag. Check the dimensions before making your purchase to make sure it fits in the bag of your choice. Keep in mind that it should be cleaned and not put through a washing machine or dryer to ensure it retains its shape.

It might be an item you didn’t know you needed, but once you get one, you probably can’t imagine life without it. Add the Ztujo Purse Organizer Insert to your Amazon cart while it’s on sale.

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