The Attico presents a collection of bags – WWD

0

MILAN – The Attico continues to grow.

After having approached the world of streetwear with the “Life at Large” collection last February, launched beachwear at the end of March and unveiled the “Superattico” capsule of 14 evening outfits during the last Milan Fashion Week, the Italian brand, founded and creatively led by Gilda Ambrosio and Giorgia Tordini, enters the field of leather goods.

From Friday, The Attico – which in 2018 received an investment from Remo Ruffini, who acquired a 49% stake in the company through a vehicle called Archive Srl, controlled by Ruffini Partecipazioni Holding Srl – will be available on its store in line and on Net-a-porter a collection of leather bags. Dubbed “Last Minute,” the collection includes eight styles designed to meet the needs of women from day to night.

“While in the past we mainly sold small pouches made from the fabrics we used for our clothes, we are now unveiling a full collection of bags that really complement our ready-to-wear and show offering,” said Ambrosio, pointing out that it took a year to develop the line.

“We focused on creating the right shapes and spent a lot of time selecting the right materials and suppliers, as we wanted the collection to be very attractive and at the same time quite accessible. “

The first collection sells for between 590 euros and 1,070 euros, positioned on the accessible luxury market.

The Attico “Last Minute” bag campaign.
Courtesy of Attico

The collection is dubbed “Last Minute” and Tordini explained that they wanted to highlight how it was designed with specific uses in mind. “The Attico women are modern, urban and active people, they are always running and we wanted to offer them styles dedicated to different times of the day.

Playing with bold geometric volumes, one design is called ‘Monday’, for example, and is a large top-handle bag for carrying all of the workday’s essentials, while another, ‘Saturday’, is a top-handle bag. elegant pouch. There is also a “12 PM”, a roomy tote bag.

For the first range, Tordini and Ambrosio focused on the use of two materials, soft suede and napa leather, available in neutral tones, such as butter white, black and brown, as well as shades more vivid, especially the iconic turquoise and warm of The Attico. pink. The large pyramid-shaped “8:30 pm” pouch is also available in satin.

Following its debut on The Attico’s online store and Net-a-porter, the collection will be available from November 19 at 30 select retailers around the world.

“We wanted to keep the distribution pretty tight and selective,” Ambrosio explained, adding that while this collection was designed separately from the spring 2022 line, futures will be more tied to rtw in terms of decorations and embellishments.

For the launch of the bag line, The Attico developed a special campaign, featuring a woman running through urban views of Milan. “This is the first campaign that we have shot outdoors, and we did it to mark the main idea behind the range: to offer women functional and pretty bags that they can actually use in their everyday life. days, ”Tordini said.

SEE ALSO:

EXCLUSIVE: these Vuitton Artsy bags are conversation starters

Lululemon presents yoga mats and bags made from mushrooms

Vintage handbags from Mark Cross Land on The RealReal


Source link

Leave A Reply

Your email address will not be published.