Stoney Clover Lane is working with Juicy Couture on an accessory collaboration – WWD


For Juicy Couture fans who miss the blingy style of the label from the early 2000s, there is hope.

Stoney Clover Laneknown for its range of travel and lifestyle handbags, backpacks, weekend bags, organizers and totes, has teamed up with the famous manufacturer of velor tracksuits to create a collection of Juicy Couture accessories that draw on this Y2K atmosphere.

Stoney Clover Lane was established in 2009 when sisters Kendall and Libby Glazer were still teenagers, making bracelets by hand in their home and selling them on Twitter and Facebook.

Their cottage industry continued when they both enrolled at Tulane University. “We kind of treated it like a business from day one, even though it wasn’t exactly a full-time business,” said Kendall Glazer, who is two years older than her sister, Libby. “By the time we graduated, it was our full-time job.”

Kendall said she and her sister self-funded the business even though their family owned the Tampa Bay Buccaneers and had a majority stake in Manchester United Football Club in England. Stoney Clover Lane continues to be funded by free operating cash flow and saw its 2020 revenue double from 2021, Kendall said.

The two sisters expanded their offerings from wristbands to customizable patches to handbags, totes, weekend bags, backpacks, fanny packs and organizers that would complement the customizable patches that consumers were buying.

In 2018, Stoney Clover Lane opened its first store in Palm Beach, Florida. There is now six outposts in their retail range with more to come.

Over the years, the company has collaborated with Hello Kitty, Disney and The Beverly Hills Hotel.

The Juicy Couture match-up was considered two years ago and really took off a year ago when the duo saw the Y2K trend grow. The sisters shaped collaboration by using Juicy Couture images from the early 2000s and illustrations from the Juicy Couture archives, acquired in 2013 by Authentic Brands Group, to create mood boards.

“When we do these collaborations, we really tap into the nostalgia for what we do,” said Kendall, who shares the titles of co-founder and creative director with her sister. “When we were teenagers, we were obsessed with everything Juicy, the colors, the clothes, the stores, the brand and the icons.”

The result is a Juicy Couture collection Wednesday with 20 basic silhouettes ranging in price from $20 to $318. The totes, handbags, backpacks and clutches are available in three colors: Malibu green, Beverly Hills pink and Hollywood brown, all inspired by Juicy Couture’s original velvet tracksuits.

Some additional Juicy Couture details will include its logo, embellished crystal letters and embroidered phrases such as: “For Nice Girls Who Like Stuff”.

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