Palestinian and Jordanian clothing store puts a modern twist on modest clothes

PATERSON, NJ (PIX11) – The town of Paterson is celebrating the grand reopening of Zena, the youngest women’s clothing store owned by Palestinian and Jordanian women in New Jersey.

A ribbon-cutting ceremony was held outside the store on Thursday afternoon by Mayor André Sayegh.

Sisters and co-owners Shaza and Shoroq Alhussein bring a modern twist to modest clothing.

“In New Jersey’s little corner of what the Middle East is, we’re giving you a little taste of what female hospitality would be like,” Shaza said.

They also remind customers that they don’t have to be Muslim or Arab to shop there.

“It doesn’t matter what background you come from,” Shaza added. “That matters to your style choices.”

Their inspiration comes from their mother who runs her own clothing store nearby. The sisters wanted to bring their personal touch to it by creating a new aesthetic for the new generation.

“She was the one who helped me develop the passion to start my own business and she is currently my mentor and she teaches me everything I know,” Shoroq said.

From evening dresses to scarves, they source most items from the Middle East region.

As you enter the shop, you feel the glitz and glamour. Their mission is to help you look and feel your best.

In this area of ​​Main Street, also known as Palestine Way, the store is part of the growing Palestinian community.

Orlando Cruz, president of the Greater Paterson Chamber of Commerce, praises Zena and her contributions to the neighborhood.

“A business that not only helps revitalize and continue to grow this consumer base here in Paterson, which is the backbone of our economy, but another business that will also serve to provide another resource to our community,” said Cruz said.

The sisters hope this one-stop shop for modest women’s clothing will make a name for itself, and so far customers like Sabrina Ahmed are impressed.

“I think it’s just important to know that we have something like this that caters to our community and it’s readily available,” Ahmed said. “You don’t have to put on an undershirt or put on a blazer, whatever, to try to make it more modest, that it’s already ready to wear.”

Shoroq and Shaza say they want to expand their store by franchising across the United States.

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