New brand of accessories Roodle uplifts Aussies’ mood one bag at a time


Roodle taps into the mood-enhancing qualities of color via a collection of playful leather shoulder bags with mix-and-match straps. A refreshing new way to use props – to help improve your mood after two years of pandemic stress.

Are you feeling exhausted? Wear energizing mandarin.

Feeling stressed out? Wear calming blue.

Start a new chapter? Wear green to balance and rejuvenate.

SYDNEY, NSW – Founded in England in July 2020, in the midst of the pandemic, Roodle just launched its Australian website – – in August of this year, bringing the playful collection of over 25 shoulder bags in different colors, with matching suspenders, on our ribs at the right time to help boost Aussie mood after lockdown.

Color is a big part of how we experience the world. Psychologists have long believed that he even has the power to influence the decisions we make ”, says co-founder Kirsty Willoughby. “We have selected our colors to offer a wide range of mood influences. You can choose a color according to the mood you are already in, depending on the mood you want to be in or the mood you would like to have in others.

Each leather bag is expertly made in Italy and listed on the Roodle website with the influences color can have on your mood.

The basic principles of Roodle are:

  • Customization:
    • with 26 colors available in 3 bag designs and 38 straps, there are over 1,300 possible combinations – choose and mix for your perfect style and unique design
  • Convenience:
    • change your strap instead of emptying your essentials from one bag to another
    • simply change your strap to suit your outfit
  • Affordability:
    • create different looks just by changing the strap, instead of buying a whole new bag
    • bags start at $ 109 with a thin leather strap in the same color; straps starting at $ 29; gift cards starting at $ 50; free shipping for orders over $ 130
  • Quality:
    • high-end European dollaro leather, expertly crafted in Italy

Discover the range now at Perfect gift season prizes – give something a little different this year.

About Roodle: Roodle is an accessories brand with personalization, color and convenience at the heart of it, selling leather shoulder bags with interchangeable straps. Founded by two sisters-in-law based in Sydney and England in July 2020, the playful collection pays homage to the duo’s passion for color psychology – helping women understand and use the influence of color to dress. happily every day.

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