My Food Bag Pulls FBOY Island Ad Following Casting Controversy


The reality show FBOY Island will launch later this year.


The reality show FBOY Island will launch later this year.

This story comes from the team at

The meal kit supplier is the first major advertiser to denounce reality show TVNZ following revelations that a contestant has been charged with suffocation. Reports by Stewart Sowman-Lund.

My Food Bag has pulled all adverts from controversial TVNZ reality show FBOY Island, following a backlash over the casting of one of its contestants.

Wayde Moore has been cut from the series, which airs on TVNZ+, after it was revealed he faced sex-related suffocation charges last year. Moore appeared in court after inviting an intoxicated woman home hoping to have sex with her, then covering her mouth when she tried to scream for help .

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Although he was found not guilty, domestic violence advocates raised serious concerns about Moore’s involvement with the show and he was later removed. However, Judge Sainsbury noted in his ruling that Moore’s goal was “deeply inappropriate and disrespectful”.

In a statement provided to The Spinoff, a spokesperson for My Food Bag confirmed that it had “blacklisted” FBOY Island from all of its ad campaigns. “[My Food Bag] commercials will no longer run during the show,” the spokesperson added.

My Food Bag is the first advertiser to speak out publicly against the show.

My Food Bag’s decision follows a petition launched last week by Project Gender calling on TVNZ to strip FBOY Island from its network entirely. The petition, which now has nearly 7,000 signatories, claimed that the program “normalizes and defends predatory and dangerous sexual behavior that harms people, especially young people” and should not be broadcast.

“Your decision as our state broadcaster to air… a reality show called FBOY Island NZ is not only disappointing, it is dangerous,” the petition reads. “To not overemphasize this, you’re essentially gamifying predatory sexual behavior.”

The woman at the center of the allegations against Moore initially said TVNZ’s decision to air the show “shuts up the victims”, but welcomed the news that it had been taken down.

Project Gender’s Angela Meyer has met with TVNZ executives since the petition went live to reiterate that message. “I was really impressed with how eager they were to hear about our research,” Meyer told The Spinoff. “They were really open to the kind of feminist critique we gave FBOY Island and they invited us to lead wānanga and work with them to create a gender perspective in the programming, which is an amazing result.”

Two episodes of FBOY Island have aired so far and there is no indication that the rest of the series will be taken down.

Based on an American format, FBOY Island features both self-proclaimed “nice guys” and “f boys” vying for the attention of three women. The women get to know the men and attempt to decipher their intentions, eliminating competitors along the way with a $100,000 prize at stake.

A TVNZ spokesperson told The Spinoff: “TVNZ offers a wide range of content across our linear and digital platforms from which our business partners can choose. In the event that an advertiser wishes to be removed from particular content, we facilitate this request.

Additional reporting by Alex Casey


American trailer for FBoy Island.

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