McLaren’s new $450 running shoes are like speedtails for your feet
McLaren and Athletic Propulsion Labs (APL) team up to create the new HySpeed running shoe. They are available for men and women in five colorways: White/McLaren Orange, White/Black/Ombre, Rose Dust/Creme, Energy/Metallic Silver and McLaren Orange. Putting a pair on your feet costs $450.
The HySpeed is more than McLaren putting its name on one of APL’s boots. The companies collaborated on the design for two years. APL went through three versions of the midsole and came up with a new construction technique for the upper.
The final design features a three-piece segmented midsole with APL’s FutureFoam pods at the front and rear. A piece of carbon fiber runs the full length of the shoe and is visible from below. The midsole has a nitrogen-infused compound that the manufacturer claims has “supreme responsiveness and energy-rich compression.” The heel is inspired by the seats of the McLaren Senna and features a three-piece cushion.
HySpeed shoes come boxed with neat design details. There is an outer sleeve in McLaren Orange and Black logos. Pulling out the drawer reveals a black inner box with a smoked lid that shows a plan of the sneaker’s tooling. Pulling the drawer fully reveals a drawing of a McLaren F1.
HySpeed shows are now on sale on the APL site. They are also available at select retailers.
Shoemakers and automobile manufacturers collaborate frequently. For example, Porsche and Puma collaborated on the Suede RS 2.7 Limited Edition. They were limited to 500 pairs and sold out very quickly from Porsche’s online history.
In another instance, Negroni created a special version of its Idea Corsa driving shoe that was inspired by the new Nissan Z. They were available in special colors and had a small Z logo on the heel. At the exchange rates of the time, prices started at $340 and could go as high as $440, depending on the colorway.