Malaika Arora and Namrata Karad Bring Global Handcrafted Accessories Brand Ahikoza to India

Namrata Karad and Malaika Arora aim to recreate the global magic of Ahikoza in India. The brand has already built up an extremely exclusive club on the international markets in the United States and Europe.

Malaika Arora, one of India’s most popular and respected female entrepreneurs, is ready to announce the latest feather added to her cap. The model-actress-entrepreneur has invested in and partnered with the young and powerful high chef – Namrata Karad to bring the world-famous handcrafted accessories brand, Ahikoza, to India.

Namrata and Malaika aim to recreate the global magic of Ahikoza in India. The brand has already built up an extremely exclusive club on the international markets in the United States and Europe. Fashion-savvy Indian women will soon be able to access Ahikoza and get their hands on these arm candies that so far have only been seen on the red carpet.

For the uninitiated, Ahikoza was founded by Namrata Karad and the brand prides itself on its unique geometric design, fine craftsmanship and quality. Their aesthetic geometry, inspired by architectural installations and sculptures, has inspired not only Malaika but many other celebrities to sport their simpers on the red carpet, making them a unique and enviable statement. Few knew that a collaborative initiative between Namrata Karad and veteran model Barbara Fialho in 2017 made Namrata Karad the first Indian designer to co-design a handbag with the Victoria’s Secret model.

“Over the years, Namrata’s experience as an entrepreneur and industry professional has provided her with a strong skill set in marketing, content strategy, consumer growth and strategic business development. She has been privy to numerous distribution partnerships and celebrity endorsements, which has made her the quintessential leader in her segment of exclusive and elusive handcrafted accessories. So, for me, accepting his partnership was a no-brainer, because I’m sure together we can do magic,” Malaika says.

Namrata, commenting on these partnerships, said, “Malaika continues to represent a diverse set of businesses in categories such as fashion, food and beverage, Ayurveda, skincare, fitness, consumer goods and many more. Malaika embodies grace and class. By following her passion and staying true to her philosophy, Malaika has also become an example of breaking stereotypes in the film industry. With changing times, she has reinvented herself in many new avatars and built a strong social media presence. Today, the companies in which she invests see enormous value in her association and an increase in the number of subscribers and consumers. Her authenticity in yoga, fitness, food choices, lifestyle and fashion remains unchallenged. Her followers, especially progressive women, regard her as an icon who built and nurtured the dream life. For us, having Malaika in our dream team was a big win.”

With over 16 million followers on Instagram, Malaika Arora stays in touch with her fans every minute of the day. She posts fashion tips, her fitness regimen, offers healthy eating advice and also jumps on trending reels. On numerous occasions, she was seen sporting Ahikoza bags as the brand had been her favorite for a while in terms of exclusive fashion and so this marriage was inevitable. Malaika and Namrata met to discuss how Malaika’s allegiance and Namrata’s business acumen can combine and make Ahikoza the new Indian sensation and the rest is history.

The India launch of Ahikoza comes after the brand has already made its presence felt among celebrities and the elite. The exclusive brand has been a go-to choice for many big names. The attention to detail is one of the main reasons big names love the brand. Each product is tailored to the personal choice of the user. Namrata ensures that the products are very chic, sophisticated, trendy and always in fashion. Ahikoza’s distinctive candy-colored clutches remain a coveted accessory in the wardrobes of many Indian celebrities, including Malaika.

With a fashion icon like Malaika investing in such a popular global brand, Namrata Karad’s Ahikoza is sure to have a great future in India. The exclusive brand will be available online.

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