Luxury accessories club Vivrelle secures $35M Series B funding – WWD

Since increasing its Series A funding in April 2021, the Vivrelle Members’ Club has seen its revenue increase by 600% and attracted the attention of more than one notable investor.

Membership, which gives access to a variety of designer handbags and accessories to members with tiers starting with ‘Premier’ for $39 per month, ‘Classic’ at $99 per month, ‘Couture’ at 199 $ per month and “couture +” at $279 per month, also includes access to the luxury of Vivrelle Showroom and “borrowing” social club in Midtownwhich opened in June 2022.

In an effort to accelerate growth in all aspects of its business, the company arranged a Series B funding round led by 3L Capital, with participation from Origin Ventures. The round managed to raise 35 million dollars with the participation of the actress Lily Collinsactress and co-founder of Fresh Vine Wine, Nina Dobrev as well as entrepreneur Morgan Steward McGraw.

“This recent fundraising marks a major milestone for Vivrelle that we only dreamed of when we launched in 2018,” said Blake Geffen, co-founder and CEO of Vivrelle. “We are delighted to have the support of Lily Collins, Nina Dobrev and Morgan Stewart McGraw, alongside Capital Partners who share our vision of transforming the way consumers use their closets and experience luxury. We look forward to expanding Vivrelle on many fronts, including our inventory offerings, opening additional exhibit space, and growing our hard-working team.

Of her investment in Vivrelle, Collins said she was “excited to support and invest in this women-founded company. I’ve always been a believer in sustainable fashion and love that Vivrelle offers accessible designer brands that feel tailored to the style and individual needs of the consumer.

Additionally, Dobrev said she has always “had a deep love and admiration for fashion and style. As a supporter of entrepreneurial businesses founded by women, I feel honored to support Vivrelle – a company that speaks of everything I love about fashion. I believe no one should be left out of experiencing the luxury of designer accessories, and I’m proud to be part of expanding Vivrelle’s ability to reach even more people.

Looking ahead, the company said it aims to continue to revolutionize the way consumers view their closets and “build on the changing landscape of the shared closet and luxury resale experience that is driving its pioneering status in improving accessibility and circularity”.


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