Logitech’s new Aurora gaming accessories are “inclusive” but expensive

Logitech has spear the Aurora collection, a line of “gender neutral” gaming accessories, including a mouse, keyboard and headset. The devices are built around “comfort, accessibility and playfulness” based on “community player feedback”, the company said. They have brand new designs and exciting features, but also high prices reminiscent of a “pink tax” on products designed for women.

The G735 Wireless Headset is a good example. It’s Logitech’s first G gaming headset with Blue VO!CE microphone technology that helps modulate your voice, while allowing you to save preferred settings directly to the headset. It also promises comfort for gamers with smaller heads, 2.4Ghz wireless connectivity, and up to 56 hours of battery life with the side LEDs off. However, it’s very expensive for a $230 gaming headset, compared to Logitech’s high-end $200 Pro X headset with similar features.

Wireless and wired $200 G715 and $170 G713 Keyless keyboards offer per-key and peripheral RGB lighting and a choice of GX mechanical switches (tactile, linear, or clicky), as well as a soft palm rest. The G715 can connect via Bluetooth or a 2.4 GHz dongle and offers approximately 25 hours of battery life on a charge.

Finally, the $100 G705 Lightweight Wireless Mouse (85 grams) is specially designed for players with small hands. It comes with an 8,200 DPI “gaming-grade” sensor, offers up to 40 hours of battery life with LEDs enabled, and can connect to the G715 keyboard to avoid clutter.

In addition to devices, Logitech offers accessories that we don’t see with many of its other gaming products. These include pink or neon boom mics with pads for $20, keyboard top plates ($20) and colorful accents ($40). It also offers $30 mouse pads and a $40 case for the G735 headset and G705 mouse.

Logitech said that by reviewing its gaming products, “we realized we could do more” in terms of providing solutions for all gamers. In a way, it certainly hit that mark considering the $500 price tag for the entire collection. If it really wants to expand its offerings for more gamers, it may need to expand its Aurora line with more budget-friendly products that match the quality and price of its standard offerings.

Updated 7/26/2022 10:46 AM ET: The article originally stated that the new accessories were “gender-exclusive” rather than “gender-inclusive”. The article has been corrected with the correct term.

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