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DUBAI: Italian-Moroccan model Malika El-Maslouhi has starred in French jewelry brand Messika’s latest campaign, focusing on the brand’s new Egyptian-inspired offering.

The new Akh-Ba-Ka set, designed by Valérie Messika and inspired by ancient Egypt, is part of the brand’s new jewelry collection entitled “Beyond Light”.

In the campaign images, El-Maslouhi shows off a white gold necklace with 15 diamonds totaling 71 carats. This set is composed of a pair of asymmetrical earrings and a convertible ring that can be worn in three different ways.

“I am proud to unveil the first installment of my new high jewelry collection, ‘Beyond the Light.’ An ode to the fascinating and mysterious ancient Egypt. I imagined it as a magical odyssey evoking passion, daring and excellence,” Messika said on Instagram.

“Special to my heart, Akh-Ba-Ka, (the) masterpiece of the collection, has a constellation of 15 exceptional diamonds cut from the same 110 carat rough stone. Many thanks to my brother @ilanmessika from giving me the opportunity to work this exceptional stone”, added the creator in reference to Ilan Messika.

This isn’t the first time the jewelry brand has paid homage to the Middle East. In April, Messika launched its first-ever Ramadan campaign titled “Lailat Messika” in collaboration with six well-known creatives from the region.

The “Lailat Messika” campaign was filmed by award-winning Emirati director Abdulla Al-Kaabi and Tunisian photographer Moez Achour.

The campaign video featured Saudi actress Mila Al-Zahrani, Emirati singer Almas, Bahraini journalist Nada Al-Shaibani, Saudi leader Sama Jaad, Qatari artist Alftoon Al-Janahi and Kuwaiti actress Eman Al-Hussaini, all of whom are seated around a table enjoying each other. company during the sahoor while decked out in Messika jewelry in the clip.

As for El-Maslouhi, the model is no stranger to the limelight. As well as gracing the catwalks of legendary fashion houses that most models can only dream of – her portfolio includes Dior, Chanel, Valentino and Jacquemus, among others – the fashion star has also appeared in international campaigns for Off-White, Calvin Klein and Lanvin.

As well as being a catwalk staple, El-Maslouhi has several magazines under her belt, including Vogue, Russia British Vogue and Dazed Magazine.



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