JuniperMarket Shines a Light on Women-Owned Brands – Gifts and Home Decor

In honor of Women’s History Month and International Women’s Day, JuniperMarketthe recently launched B2B e-commerce platform powered by IMC, shines the spotlight on women-owned gift and home brands for a month with a series of product features, live interviews and other content organized.

“IMC’s January acquisition of Dough, an e-commerce platform focused on empowering women-owned businesses, is designed to amplify visibility and economic opportunity for values-based brands and manufacturers,” said Vanessa Bruce, IMC’s vice president for social impact. “Women’s History Month provides the perfect backdrop to celebrate the women-owned brands available through JuniperMarket, as well as some of the women who make up 58% of the IMC team.

Since launching in 2018, Dough has identified, vetted and supported over 1,000 women-owned businesses, 50% of which are led by women of color. As part of the Women’s History Month showcase, dozens of top women-owned brands in Dough will begin selling on JuniperMarket. These newcomers include Baloo (eco-friendly weighted blankets), Coco’s Musings (handmade jewelry and accessories), Duebest (reusable teak wood cutlery), JJ Paperie and Company (handmade notepads and cards), KAZMALEJE (personal care tools and accessories), Kola Goodies (superfoods and healthy treats), MASAMI (vegetable hydration hair products), Modern Theory (eco-friendly candles) and many more.

Additionally, in a weekly interview series on Instagram Live called “Celebrating Women in Business,” Bruce will host Q&A sessions with owners of select women-owned brands. The first interview, with Michelle Tu, founder and creative director of Modern Theory, will air on March 15.

JuniperMarket’s content hub will also highlight statistics on women-owned businesses, such as “1,200 businesses are started by women daily in the United States” (businesswomen.org) and “89% of new businesses started daily are held by women of color”. (Forbes.com), as well as the economic impact and consumer appeal of women-owned brands. Juniper will also focus on itself, with stories from all 75 Juniper employees.

Going forward, IMC will continue to use Dough’s vetting process to bring women’s brands with higher social impact to JuniperMarket, as well as IMC’s physical marketplaces in Atlanta, Las Vegas and High Point. For IMC’s 2022 Summer Markets, a JuniperMarket pop-up booth showcasing women-owned brands will be featured in the Atlanta Market (July 12-18 at AmericasMart Atlanta) and Las Vegas Market temporary exhibits (July 24-28 at the World Market Center Las Vegas). In addition to showcasing women-owned brands available on JuniperMarket, the multi-vendor booth will feature a series of related events and activities designed to raise awareness of values-based commerce.

“Our female-owned projector in March is just the beginning!” Bruce added. “This is just the first of many future initiatives to introduce values-based, mission-driven brands and manufacturers to IMC’s physical and digital markets.”


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