Jessica Chinyelu helps black women secure the bag in sponsorships

Jessica Chinyelu, a first-generation Nigerian-American, has worked on over 50 campaigns with top brands like Reebok, Kroger, Herbal Essences and Walmart. Now the wife and mother aim to open the world of corporate sponsorship to black women who are ready to learn.

Chinyelu is a Dallas-based motherhood and lifestyle content creator. She’s a self-proclaimed sponsorship strategist who leverages her mistakes and her victories to help black women reclaim what’s rightfully theirs and enjoy the life they envision. Chinyelu hosts annual conferences providing resources, connections and fellowship through her non-profit organization, Woman of Purpose Network.

Chinyelu learned about sponsorship opportunities through his mistakes. The content creator spent money on events and used student loans to host her first conference, which left her bank account negative.

“Thanks to the advice of an attendee of my events, as someone who ran her own sponsored programs, she started showing me the ‘right way’ to get sponsors for my events,” she said. at Gasoline.

“I was very grateful for his support because it is difficult to get people to share contacts and financial resources. Especially when companies weren’t partnering with black creators like they do now.

Chinyelu’s previous role as Senior Director of Partnerships for a multimillion-dollar non-profit organization helped her gain first-hand knowledge of what it takes for companies to close brand deals. Eventually, she found a revolutionary formula and developed a presentation system, which allowed her to successfully obtain 100% sponsorship for her highly sought-after and sold-out annual conferences.

Chinyelu demonstrates her passion for mentoring black women through The Sponsorship Lady LLC. His ambitious efforts include a #SponsHer campaign and a Sponsored and Secured Program, an intensive eight-week online program that helps secure funding for in-person and virtual events.

According to Forbes, Chinyelu has helped black women-owned businesses collectively earn nearly $850,000 in sponsorships.

“I think the biggest limiting belief – and it’s even for myself – that I used to have is that social media plays such a big game in this area,” Chinyelu told the point. selling, encouraging black women to let go of their self-limiting beliefs.

“There are people who really believe strongly that nobody is going to pay five, six or seven figures to associate because they see the big brands sponsoring those who have hundreds of thousands or millions of subscribers.

According to the multi-hyphenated entrepreneur, building relationships is far more valuable than chasing dollars.

“Partnerships and collaborations are personal…Add value and build relationships with people before you need them.”

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