Italian jewelry brand Acchitto expands into eyewear and accessories – WWD
MILAN — In billiards, the first shot is called “acchitto” in Italian – and it takes a dose of courage, preparation and even luck to execute it.
This is what the two Italian founders, Francesca Richiardi and Elena Faccio of the jewelry brand Acchitto felt when they decided to give life to their project. In an interview with WWD, Richiardi mentioned that “initially we didn’t know what we were doing, Elena and I didn’t have a deep understanding of jewelry, so we learned day by day.” Faccio agreed and added that “we had the courage to go for it”.
The designers met while working in the Fendi style offices and in March 2018 the jewelry brand Acchitto was born.
“We both had a great passion for jewelry and especially vintage, at that time we noticed that the jewelry market was going in two specific directions: one that was very bold and the other side, minimalist designs,” said Faccio. “There was something between the two that was actually missing.”
Richiardi and Faccio wanted to create a recognizable and above all piece of jewelry that would stand out, while remaining elegant and wearable. That’s why their first design was the “Il Moro Ring” (which costs 130 to 160 euros depending on the model). Richiardi explained that they “were inspired by the Sicilian and Venetian moors but we completely distorted and reinterpreted them”.
After only four years, Acchitto has already gained recognition among Italian and international celebrities. Recently, Adele chose to wear the “Aequor hoops earring” for her Spotify album cover. Miley Cyrus decided to wear the brand’s colorful rings, and “Euphoria” star Sydney Sweeney wore the “Aequor wave earrings” in pink. Acchitto was also spotted during the finale of “RuPaul’s Drag Race US”
“In 2021, Acchitto has grown exponentially, more than we could have ever estimated and expected, it’s crazy to see so many world famous stars wearing our designs. We are always thrilled to see how they wear it, how they feel wearing it, also because each piece is designed to be worn differently,” Faccio continued.
In fact, thanks to a special mechanism patented by Richiardi and Faccio, the rings can be personalized according to the customer’s request, making them unique and to be kept and collected over time. Faccio explained that “the rings can be screwed and unscrewed, in this way the customer can even choose two different ‘heads’ with only one base. It took us almost a year to finally find the perfect mechanism.
Right now, Faccio and Richiardi are expanding their collection with accessories through the recent launch of a collection of sunglasses and belts for the summer 2022 season.
The sunglasses are made in four different acetates: black, tortoiseshell brown, purple and pearly white, with gradient lenses and with the glittering A logo which is colored according to the model in gold, fuchsia or green and retails for 190 euros on Acchitto’s official website. Besides Acchitto’s website, the brand can also be purchased on Yoox and in Gente Roma’s physical store in Rome.
“We realized that seasonality doesn’t work with jewellery, waiting six months for a product also tends to penalize customer demand”, observes Faccio. “By launching smaller collections or capsules throughout the year, on the one hand it helps us a lot creatively and on the other hand it brings us closer to the customer.”
This is why the two young designers plan to amplify the brand even more by creating collections of shoes, bags and clothing, even through collaborations with other fashion brands.
“We want to grow and create an ‘accessible look’ and not just jewelry, of course, we always want to maintain that bond between us and our end customer, which makes Acchitto so desired,” Richiardi concluded.