Houston mother-daughter duo launch Saturday Silks, a brand of game-day accessories

For some, college game day is like a parade.

The discerning are finding ways to avoid boxy jerseys and logo-embellished sweatshirts in favor of fashion-forward items in team colours, says Olivia Brady, who is one of them.

In 2020, a few months after graduating in advertising from the University of Texas at Austin, Olivia founded in Houston Saturday silks with his mother, Cheryl Brady.

“A lot of game day accessories in bookstores or co-ops had this look that wasn’t really my style,” says Olivia. Their response is a collection of 100% silk scarves and twillie scarves.

The accessories, with subtle and symmetrical patterns, are designed for often fanatical fanbases, including UT and Louisiana State University.

Like mother-daughter designers, their clientele spans generations, says Cheryl. The playful branding offers feminine accessories “for your craziest or laziest Saturdays”.

To start each design, Olivia creates illustrations on her iPad. Several iterations later, with input from her mother and other family members, the result is a complex repeating square.

In the design – some framed in understated rope, barbed wire or scalloped edging – the references are subtle but recognizable to fans.

The Longhorns version, which was the first scarf, features abstract bluebonnets and Indian brushstrokes growing around a central lone star. The five dots are woven with cowboy boots and the words “Til Gabriel blows his horn” and other verses from the college fight song.

The next obvious design, Olivia says, was rival Texas A&M University. Horticulture has been represented in every design since, including magnolias for LSU — Olivia’s father’s alma mater — and lantanas for Texas Tech University, where her brother attends.

To their surprise, customers quickly invented new ways to wear the silk accessories. Women transform the oversized square scarf into a halter neck blouse. Others use the twill (a long strip of rectangular scarf they post in the same print) as a hat band, tie it like a knot on a designer sandal, braid it into their hair braid or use as a handbag handle.

Some frame the square scarves as works of art that can be hung in their homes.

In addition to the small collection of college scarves, there is a tribute to Houston and another design representing Texas. Because of the colorways, the scarves make great accessories for Astros, Rockets, and Texans fans.

When designing the Houston scarf, which features the Astrodome and the well-known graffiti message “Be Someone”, the duo experimented with different ways to represent the space program.

Cheryl’s parents both worked for NASA, and she insisted that her daughter include a moon and other nods to space innovation.

In addition to expanding into the gold ties that customers use to spell out their monograms, scarves for the University of Oklahoma and the University of Arkansas are in production.

A collaboration with a recognizable sports entity is in the works, they say.

The two will continue to license teams with “really large fanbases,” Cheryl says, for their growing accessories brand that is “timeless and traditional but also on-trend.”

$32 to $124. Available at Christina Greene Jewelry, 2528 Amherst, and Iris Gifts and Decor, 12391 Kingsride Lane, or saturdaysilks.com

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