Global lifestyle brand, Roots, will offer school accessories on Amazon for back to school

New batches of backpacks, lunch bags and pencil cases for teenagers and children in bright colors

TORONTO, July 19, 2022 /CNW/ — Even though school has just ended, busy parents know it’s never too early to start planning for the upcoming school year. For the first time, Rootsthe global lifestyle brand inspired by the Canadian outdoors, will sell an exclusive collection of licensed back-to-school accessories on Amazon.ca. Customers can purchase each item separately or in three-piece sets for teens and children consisting of a backpack, lunch bag (comes with an ice pack in teen sets) and a pencil case in 13 new eye-catching designs and colors.

Whether shopping for a toddler or teenager, parents will find these new accessories offer the same premium quality that Roots is known for. The backpacks and pencil cases are made of high-quality water-repellent materials, providing protection for all the wonders kids have stored inside, even when caught in the rain. Each set comes with a matching lunch bag that features an extra-large main compartment and an easy-to-clean insulated liner that keeps food fresh for over eight hours. With the backpack’s extra-padded back and shoulder straps for extra support, students will start the school year feeling comfortable, while looking stylish.

“In partnership with TP-Holiday Group, we look forward to bringing this new collection of curated back-to-school accessories to Amazon,” commented Melinda McDonald, vice president of wholesale and business development at Roots. “With consumers looking for a one-stop shopping solution for their back-to-school accessories, we see this partnership as a great opportunity to expand our presence in this segment.”

“As more and more parents turn to online shopping for their back-to-school needs, it’s important to have a presence on Amazon,” said Martin Bedard, Senior VP, Country Manager at TP-Holiday Group Limited. “The convenience of a single shopping platform and grouping options in this Roots collection will provide parents with a less stressful shopping experience this year.”

For nearly half a century, Roots has been creating undeniably stylish and comfortable products without compromise. For more information on Roots and the new back-to-school accessory collection, visit Amazon.ca.

About the roots
Founded in 1973, Roots is a global lifestyle brand. From a little cabin up north CanadaRoots has grown into a global brand with over 100 corporate retail stores in Canadatwo stores at United Statesand an e-commerce platform, www.roots.com, which serves more than 55 international markets. We have over 100 partner-operated stores in Asiaand we also operate a dedicated Roots brand storefront on Tmall.com in China. We design, market and sell a wide selection of products in different departments, including women’s, men’s, children’s and genderless apparel, leather goods, footwear and accessories. Our products are built with uncompromising comfort, quality and style that makes you feel at home with nature. We offer products designed to meet life’s everyday adventures and give you the versatility to live life to the fullest. We also wholesale through business-to-business channels and license the brand to a select group of licensees selling products to major retailers. Roots Corporation is a Canadian corporation doing business as “Roots” and “Roots Canada”.

“Roots” is a trademark of Roots Corporation used under license.

About TP-Holiday Group Limited
TP-Holiday Group Limited is a Canadian manufacturer and marketer of luggage, suitcases, computer bags, handbags, backpacks, sports bags and tote bags which it sells under owned and licensed brands. The Roots brand is one of its most important licensing partners.

SOURCES Roots

Information: Valérie Batrice, [email protected]


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