Gargi Fashion Jewellery: taking the fashion accessories market by storm

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Who doesn’t love beautiful jewelry to add a little extra sparkle to your outfit, whether it’s for a regular work day or a night out with your best friends! Most of us have purchased fashion trinkets – earrings in different shapes and colors, beaded bracelets or trendy necklaces and anklets – at our favorite street stalls and silverware stores.

But, the trend seems to be changing fast as fashion accessories move out of street stalls and unbranded mom and pop stores into the unorganized market and into the formal retail experience. Today, one can buy high-quality fashion accessories in the latest trends from major brands, luxury boutiques, international accessory chains and even large multi-brand outlets in posh shopping malls.

With rising disposable incomes and more women entering the workforce, costume jewelry has also been redefined and what you wear reflects your style and personality. Over the past decade, several new players have entered this market, but very few have managed to survive and build a credible brand. The reasons for this range from poor jewelry quality, prices, lesser variety, or incorrect target market.

One fashion jewelry brand that stands out from the rest is Gargi Fashion Jewellery, which was launched by PN Gadgil & Sons, a prominent name in precious jewelry from Maharashtra in December 2021. With Gargi, the brand has ventured into the money and non-money. jewelry by creating trendy and affordable jewelry for the new generation in the latest styles.

And the reception has been tremendous over the past year. From declaration of total sales to approx. 5.94 crores over the period from December 1, 2021 to March 31, 2022, up to 12.35 crores until September 30, 2022, Gargi Fashion Jewelery’s sales statistics testify to their success and acceptance of Gargi in as a trusted brand in costume jewelry. .

Gargi’s promoters attribute the surge in sales to a variety of factors, including rolling out better sourcing strategies, improving merchandising, offering a wide variety of products under silver jewelry instead of cash as well as giveaway items, perfect placement on traditional products as well as as digital media, additional reach in social media through appropriate target group oriented campaigns and online social media strategies.

Gargi’s unique range of jewelry is created from high quality 92.5 sterling silver and non silver which is also stunning and affordable. The workmanship is neat, the designs are trendy and the addition of semi-precious stones makes them all the more attractive.

“Gargi is an attempt to create original stories for everyone. Because good jewelry brings you closer to who you really are. With Gargi, we aim to create beautiful and unique jewelry, just like you. Our style is modern, but our roots are steeped in tradition. We know innovation and we value heritage. A first purchase is as important to us as an inheritance. We are always trying to do things in a new and better way; from our designs to our experience,” said Amit Modak, Director of PNGS Gargi Fashion Jewelery Limited.

Gargi’s vision is to make jewelry accepted and accessible. To this end, the brand will soon venture into the B2B space and cater to multi-brand retailers and enter into placement alliances with large multi-brand retailers such as Pantaloon, Shoppers Stop, etc. The brand also plans to establish Point of Sales (POS) in shopping malls and hyper local shopping areas in several cities to take advantage of mass branding and increase sales.

About Gargi Fashion Jewelery

Gargi Fashion Jewelery was launched by Pune-based jewelers PN Gadgil & Sons in December 2021 under a new company called PNGS Gargi Fashion Jewelery Limited to keep up with the ever changing taste and demand for jewelry. At Gargi, the vision is to make a woman feel beautiful by giving her a wide range of choices to use to dress beautifully for any occasion, whether it’s at work or at a party. Each piece of jewelry is carefully crafted to bring out the latest fashion trends.

Gargi’s entire range of jewelry is created from 92.5% sterling silver and non-premium silver and is easy to put in your pocket. The designs are on trend and the addition of semi-precious stones makes them all the more appealing. Each piece of jewelry is of the highest quality. Discover the Gargi collection on www.gargi.shop or the Amazon site.

Disclaimer: This article was produced on behalf of the brand by HT Brand Studio.

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