Creative Brands acquires Bella il Fiore

Creative brands of Phoenix acquired the Bella il fiore Company from Tulsa, Okla.

Bella il Fiore was founded in 2000 and is a family business focused on providing exceptional sleep, spa and beauty textiles to the specialty gift, spa and wellness markets.

For over 20 years, Bella il Fiore has been manufacturing pajamas, sleep masks, bathrobes, spa wraps and headbands as well as beauty, face and skin accessories. What started as a body care line with just five products has now blossomed into a collection of over 200. The company said in a press release that it is “proud to encourage every woman to create. an affordable spa experience at home. The Bella team has seen tremendous success running a brand that encourages personal grooming with signature style, a good night’s sleep and an elevated beauty routine.

“We are very excited to have a new strategic partner who will share our vision for Bella and help us grow our business in the future,” said Suzanne Maniss, President of Bella il Fiore. “This team is familiar with the needs of our industry and can help us strengthen our marketing position in women’s sleepwear across all distribution channels. With their resources and the help of their field sales force, telemarketing staff and a sophisticated web presence, we are confident that Bella il Fiore will continue to grow profitably and offer our customers the the highest quality products and the superior customer service our industry has come to expect. “

Creative Brands, founded in 1948, is a distribution, import and manufacturing company with six separate catalogs selling to an assortment of retailers across the country.

Recent acquisitions include Santa Barbara Design Studio, Slant Collections, 47th & Main, Stephan Baby, Heartfelt, and Face Two Face Designs in the gift industry, in addition to their Faithworks brand which distributes inspirational products to the Christian retail channel. .

Paul DiGiovanni, President of Creative Brands, said, “We are thrilled to be a part of this wonderful Bella il Fiore brand. Suzanne has combined vision and hard work to create this unique brand of gift and spa for women and we look forward to bringing this exclusive group of quality products to our combined new customer base.

Creative Brands is a wholly owned subsidiary of CBC Group headquartered in Phoenix with manufacturing facilities, a call center, and a distribution center in Lewisburg, Tenn.


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