BanOpal dresses Nivea marketing activation with ‘Dorcas’ dress

Ban Opal is a Nigerian brand known for producing custom branded products for global brands across Africa. BanOpal started strictly as a clothing brand, but as demand from its customer base grew with demands for other branded merchandise, the company had to add all branded merchandise as part of its offerings to meet the needs of its customers.

BanOpal was founded in January 2014 by Opaleye Samson who is the CEO and creative director. The mark was signed by Beiersdorf Nigeria as an official supplier for the production of their branded merchandise for promotional purposes. Beiersdorf is a prestigious global company that holds the Level brand.

The beautiful ‘Dorcas‘ was necessary for the Nivea brand to drive a functional marketing activation across the country. The brand has commissioned BanOpal to produce hundreds of these lovely dresses for in-store activations as well as an open market-focused campaign for brand ambassadors who will sell the Nivea lotion value proposition to customers across the country. . The brand succeeded in a campaign focused on Harmattan and the BanOpal brand is proud to have been part of the success story.

BanOpal Founder and CEO Samson Opaleye is very committed to corporate social responsibilities, which is why the brand is also known for engaging in functional activities in line with the goals of the SDGs for a better society for all. The Future Awards Africa recognized Opaleye as one of the 100 COVID-19 Heroes in Africa considering BanOpal’s response to COVID-19; their team as well as volunteers from ‘A helping hand for Africa‘ visited Majidun on Saturday, June 6, 2020 to donate food items to families in Ikorodu, targeting widows and their children from a fraction of the net proceeds of their face masks.

The team also carried out other functional CSR projects, donating a touchless handwashing system with a GP tank, created by Jobaye Environmental Solutions, to a local community in Aguda, Surulere, known as mechanical village name. This was also funded by proceeds from sales of fashionable face masks. The given system was intended to encourage continuous hand washing to curb the spread of the COVID-19 virus. The team also shared foods donated by supporting brands like Indomia and Dano Milk Nigeria with the families of the village of Mechanic in Aguda. The quality of the handwashing system was appreciated by the team of Oladele Fajemirokun and they donated 4 of this touchless handwashing system to students at Queens College Yaba High School.

BanOpal strives to be a responsible and trusted brand in the African brand merchandising production industry. For more than 8 years, the brand has led the space, with global brands being the core of their customer base, from manufacturers Arla to Dano, to Nestle, Nivea, LG, Orange group manufacturers of Soap Delta, Top Rite, IITA, Lurpak, Mentos among others. The brand website is an e-commerce site that retails urban clothing with a fraction of the profits used to help disabled children in school.

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